1. Company website - this should be your primary tool
Looking at your website is the first thing a prospective employee will do to ascertain what you are like as a company, and whether they want to work for your organisation, and if you have any relevant vacancies - after all good candidates will have a lot of choice!
2. Your Staff - your best/worse sales tool
Your staff can be the best (and the worst) sales tool for your company, but if you trust in them and reward and appreciate them accordingly, they will recruit people for you.
3. Sell not tell - creative job advert writing
Candidates are getting choosy so get their attention with your job advert. Don‘t simply place a job spec in an advert and expect good people to be attracted to it. You need to sell them the opportunity and sell them your company. If you were looking for a job and looked at a boring job description advert, would you pick up the phone to apply?
4. Keep what you have got - it is far easier to retain than recruit
A happy workforce is a productive workforce, so make sure you think of them first as it is so much easier to retain staff rather than having to find new employees.
There are many other ways that companies can reduce their recruitment costs, but the four steps above are a good starting point, and combined with good specialist recruitment advice they can all be implemented relatively quickly.
